Why bother with follow up emails at all?

 

Hi - I’m back again with the latest extract from my brand new product “The Proven Internet Profit System” which is due for release in the next 7 days (and if you want to be one of the first to know when it’s released - make sure that you use the sign up box on the top right hand side of the blog).

This weeks exclusive extract asks the question:

“Why bother with follow up emails at all?”

There is an oft-quoted statistic that it takes a prospect at least 7 contacts with you to become a customer.

So the bottom line is that if they only see your product and sales letter once the chances are that they won’t buy from you.

But if you can communicate on multiple occasions and keep sending them back to your website to see your sales letter then you have a much better chance of selling to them.

So how you do this is by capturing their email address and name on your website so that you have their permission (no SPAMMERS here please!) and details to keep contacting them.

Now there are various ways of doing this which I mention in more detail in Chapter 8.

But for the purposes of your understanding please go to www.ebookcashsecrets.com which is one of my affiliate sites.

There is a grey “hover-over box” on the page which asks for people’s details in exchange for a free internet marketing course.

Once they sign up … BANG they are in my auto responder and get email messages every other day from me which give them great free information and give them a link to send them back to the website.

Beyond this one product people are also now on my email list for as long as they choose to be.

So I can send them information on my new blog posts, promotional offers, I can send them surveys (so I can understand better what they are looking for), a newsletter and the list is endless.

All of these things help me build a relationship with my prospects and customers and in the long term they get lots of great free valuable information and I increase my sales considerably - a definite Win-Win situation!

But here’s the big note of caution – you need to be careful with email as if you send untargeted, poorly written or overly promotional email to your list they will soon get fed up with you and unsubscribe from your list.

That’s all for this weeks tip.

Happy marketing

John Hillage