April 2, 2008

Swimming pools, MLM and How to Make a Total and Utter Fool of yourself …

 

I went swimming this Monday as I am desperately trying to win a bet with my wife.

We are both trying to lose 14 lbs in a month and the winner gets … well I’m not sure really maybe bragging rights or a years supply of cakes or something?!

Maybe we should discuss this a bit more!

Anyway as I was walking to the pool I was suddenly engrossed in thinking “what the heck should I write about in this week’s blog post”.

I was getting quite into my thoughts and trying to wrack my brains.

Then it literally him me in the face …

The pavement that is!

I got myself so engrossed in my thoughts that I tied my bike up to a lamp post, walked about a yard forwards and fell flat on my face over a metal knee high boundary fence … crrrrunch!

What an absolute donkey I felt … and to make matters worse 2 other people witnessed the whole scene!

Oddly though they neither laughed or came to my aid, but just carried on walking.

I guess us British folk just don’t like any fuss and to be honest I was bloody glad too!

Anyway I took my crimson face into the pool and then whilst doing a few lengths I got to thinking of a dream I had the previous night …

This involved me teaching my old MLM mentor and lots of other mad MLM junkies how to market using email.

Now I did a catalogue MLM scheme called Kleeneze that was a ton of hard work and made me virtually nothing in 12 months!

It was the biggest “Rah-Rah” hyped-up nonsense you have seen where 95% of the people seemed to make nothing and grafted like hell!

What a waste of time and energy!

But I do have to say I’ve never been slimmer than that time - running around with catalogues and delivering household essentials like washing up brushes and tea towels with “funny” slogans on!

But the dream made a really good point … that there are probably tons of local businesses that could hugely benefit from learning the basics of email marketing, blogging, online surveys etc.

And I am sure that some of them would pay handsomely for the privilege.

So I plan to put up a site some time in the near future targeted at local businesses in my area and run some traffic there via some local newspaper ads.

I’ll probably give away a free report “20 ways to use the internet to boost your business” or something of that nature in exchange for their contact details.

And I will have my contact details in the report to encourage them to get in touch for a free consultation.

I really think this could do well and am sure that if you’ve been around the basics of online marketing for more than 10 minutes you’ll know about 99.9% more than most local businesses about marketing on the web.

Could you set yourself up as a local expert and sell your expertise in blogging, email marketing, pay per click traffic and the like?

I bet you could if you gave it a go.

Think about it …

This could be a great little stream of business to go alongside your other online ventures.

It’s always good to have a few streams of income … just in case one dries up for a while.

Food for thought I hope …. Until next time …

Happy Marketing …

John Hillage

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