How to Find Red Hot Niches With No Extra Work… For Less Than a Dollar!

Hi everyone - this week’s been a pretty cool one for me so far. I had my first trip to Wembley Stadium to see my football team the “mighty” Stockport County on Monday in the Play Off Finals.

Wembley is a hugely impressive place and to top it all off we won and are now promoted.

Apologies to you non-football readers of the blog and also anyone who has absolutely no clue who or what Stockport County is!

Anyway back to the world of internet marketing and today I want to talk about researching hot niches with no extra work for less than a Dollar.

What I am talking about is no “Secret” resource but taking the age old offline tradition of reading the newspaper (I know it’s SO last Century!)

Whilst Google Trends, super dooper keyword tools and the like are great…one of the best ways to find hot trends is in the newspaper.

I was reminded of this last week when I saw an article all about the relatively new phenomena of “brain training” and “memory exercises”.

With growing fears of Alzheimer’s and similar problems connected with the brain in old age there is a huge industry developing in trying to help combat them.

I am sure most of you saw Nintendo’s Brain Training software adverts at Christmas which bears testament to this (in the UK they featured Nicole Kidman so clearly a pretty big budget affair).

So having located such a “gem” in the newspaper what could the internet marketer do to get into this niche, even without an Aussie actress and tons of cash to promote their products?!

Well some obvious ideas that spring to mind are:

Software products to sell directly to consumers which offer all kinds of brain assessments, brain training etc.

A review site where you review the various products out there and make money through affiliate links to them.

Interview products where you interview some of the experts in this field and grill them for their “top tips for ongoing brain power” and release them on DVD or CD.

Membership site - which could offer access to some or all of the above products on a monthly billing basis (kerching!).

You could also look at selling vitamins and other mineral supplements as a back end to people in this market too.

So as you can see there are a whole lot of ideas that can come out from just one simple newspaper article, if you know what to look for and use a little imagination.

So spend a little time each week flicking through the newspapers for inspiration you’ll be surprised what you can find (do it in the bookstore or library if you are very low budget).

It shouldn’t take up much time as I tend to only read the weekend papers to be honest, but you will find some great stuff to spark your creativity.

Enjoy your time in the crazy world of “old-fashioned” newspapers…

Happy Marketing

John Hillage