3 Ways To Create An Ebook

Hi all and welcome to this week’s blog post.

I’m just getting ready to launch my brand new system in the very near future that will teach you every step that you need to take to run your own profitable online business from A-Z.

So over the next few weeks I will be posting just a few of the subjects that are covered in my system to give you a feel for what it is all about.

This week I will reveal the 3 ways to create an Ebook:

Option 1 Outsource

If you want someone else to write go to www.Elance.com or www.Guru.com and post for someone to write it for you.

I will add below an example of the type of post I made for a recent book that got me loads of great responses, so use this as a bench mark:

Project Description for Report related to X

Description: I need a writer to write a report for me the topic of X that consists of 20000 words (not including titles, headers or anything that is not pure content). This will involve working knowledge of X so ideally suit X, Y and Z individuals with experience in this area. Please use Private Message Board for further info.
Thanks for reading my post.

Keep it this brief and give more details on the private message board - otherwise any snooping marketer can go in and read your post and try to copy your product idea.

Now one thing you may wonder is how big should your eBook be …

Well different people will tell you all kinds of things but in non-internet marketing niches I feel that there needs to be a lot of content - to give people a sense of buying something “valuable” (which will greatly reduce any refund requests too).

I tend to think that an eBook should be a minimum of 100 pages and up to about 250 pages in a niche market.

And pages in an eBook are always double spaced - so in “real world” pages that is 50-125 pages of a Word Document.

In certain niches like internet marketing, investing etc. you can get away with a lot less.

For example some super-duper guaranteed formula to double your returns on Forex trading might only be 2 or 3 pages but sell for $197.

This is because the information can be seen as so valuable (e.g. it will make you $3000 in the first month of using it) that people are happy to pay $197 for such a tiny document.

Now who wouldn’t be prepared to pay $197 to make $3000?

But in most niche markets like model airplanes, wine collectors, yoga enthusiasts it is not so easy to quantify the information in pure finance terms; so you need much more content and perceived value.

So working on the above principles I usually look to have about 20000 words and this gives you a real good meaty eBook.

So that’s a quick blueprint of paying someone else to do it.

Option 2 Joint Venture with an expert in the field

I did this with an expert for my most successful eBook to date.

She wrote the ebook and I took care of the rest - the formatting of the book, building the website and the marketing - and we split the profits 50-50.

This is a great way to go if you are on a low budget as it costs nothing to do and splits the tasks down.

In addition you get to concentrate on honing your skills in the most profitable area which is the actual marketing of the product not the creation of the product.

That is really important learning point for you to remember - the product itself will not make you rich.

It is the skills you develop in promoting that product (through writing effective sales copy, sending emails, mastering ppc, writing great promotional articles etc.) that bring in the cash.

Option 3 Write it yourself

This is the least favoured option as it takes a long time to do.

And when you have finally completed the book you then have to start doing all the marketing too - so it can take some time to get your product out into the marketplace.

The longer it takes, the more frustrating it gets and the less likely it is that the product will ever be successfully created and marketed and make you a profit.

If you are serious about writing your own product there is one really great and low cost eBook that you should consider getting yourself that will wipe weeks or months off the time that it takes to do it:

http://www.proveninternetprofit.com/7dayebook.html

So take your pick and get your eBook created as quickly as possible, so that you can then get to the marketing of it.

Happy Marketing

John Hillage